MGT 3663 Georgia Tech Current A Case Study of Qualcomm Incorporated

You should answer the questions that follow below. Answer each question (1, 2, 3, and 4) separately. For questions 1-3 you should refer to the period covered by the Qualcomm Inc. 2009 case. For question 4 you should refer to the entire period covered by case and attached articles.

Question 1 (total 30 points):

a) What are the key elements of Qualcomm’s licensing strategy that account for its economic success? (20 points)

b) What are the key elements of Qualcomm’s strategy beyond licensing that you think were critical to its success? (10 points)

Question 2 (total 10 points):

Does Qualcomm’s business model benefit from supply-side or demand-side increasing returns to scale? Explain why or why not.

Question 3: (total 20 points)

Compare Qualcomm and Arm Holdings business models. Identify key similarities and differences and explain how these similarities and differences relate to each firm profits and competitive advantage.

Question 4 (total 20 points): (Refer to the two Bloomberg Cases at bottom of the Midterm Exam assignment sheet in attachments)

How sustainable is Qualcomm’s competitive advantage in the wireless industry?

*The attached articles for question 4 are attached at the bottom of Midterm Exam assignment sheet in attachments*

***Do Not Do Part B***

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