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Module 3:

Read Case 1.5 – Bank Scandals: Bad Apples versus Bad Barrels – Access this in the Peng Atlas Case Studies Link in Module 3

Answer the Following:

1. ON ETHICS: Concerning the banks implicated above, are some of their employees “bad apples” or are these banks “bad barrels”?
2. ON ETHICS: As a new CEO for one of these banks, how are you going to clean up the mess and restore reputation?
3. ON ETHICS: As a regulator, what would be your response to deter the next wave of scandals?

• Minimum length requirement is two to three APA formatted pages with at least two sources cited within your paper.

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Module 3 Discussion 3:

As you review how cultures differ from each other, imagine that you want to develop a flexible and mobile work force that is not controlled by a given culture but could easily relocate to countries with a variety of different cultures. You want people who can easily and effectively fit in so as to be accepted by employees and customers. In your opinion, what are some of the barriers or issues that you would encounter, and how might you achieve your objective?

• Your initial post should be at least 700 characters or more (not including spaces; roughly 150 words).
• Critical discussion includes your opinion of items mentioned, but also includes the reasons you hold that opinion, and why it may be inconsistent or consistent with what you’ve learned. Justify your reasoning with facts. How does what you’re presenting affect present and future situations?

Each of your posts (original posts & replies) must demonstrate your understanding of the topic.

Connections between lecture content, textbook content, and discussion should be exhibited.

Relate new information with material previously covered in the class as well as with personal experience.

Discuss at a critical level – don’t just recite facts from your reading, discussion, or lecture.

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Individual Course Project – Part 2

All Individual assignments in this course are a part of the final course project. In the course project you are tasked to launch a new product into three new international markets.

Determine what companies and products are your competition.

Competitive review, also known as competitive analysis or competitive research is a field of strategic research that specializes in the collection and review of information about rival firms. It’s an essential tactic for finding out what your competitors are doing and what kind of threat they present to your financial well-being.

For Part 2 of your Course Project, you will conduct a competitive review for your company. Things to consider:

1. Who are your competitors?
2. What products or services do they sell?
3. What is each competitor’s market share?
4. What are their past strategies?
5. What are their current strategies?
6. What type of media are used to market their products or services?
7. How many hours per week do they purchase to advertise through the media used in this market?
8. What are each competitor’s strengths and weaknesses?
9. What potential threats do your competitors pose?
10. What potential opportunities do they make available for you?

Directions

• Minimum length requirement is three to four APA formatted pages with at least three sources cited within your paper, including two sources from the professional literature (a textbook, professional journal or online resource that is provided by a professional organization).