Use Strategy Diamond Model and Ecosystem Analysis methods to analysis WeWork.

WeWork is an American commercial real estate company that provides shared workspaces for technology startups and services for other enterprises.

1. The Five Major Elements of Strategy Diamond Model
The five key parts of a strategy are: arenas, vehicles, differentiation, staging, and economic value. By answering key questions in each area, you paint a picture of your strategy with increasing clarity.

Arenas – “Where will we be active and with how much emphasis?”:

• Which core technologies?
• Which geographic areas?
• Which market segments?
• Which product categories?
• Which value-creation stages?

Vehicles – “How will we get there?”

• Acquisitions?
• Joint ventures?
• Internal development?
• Licensing/franchising?

Differentiation – “How will we win?”

• Customization?
• Image?
• Price?
• Product reliability?

Staging – “What will be our speed and sequence of moves?”

• Speed of expansion?
• Speed of initiatives?
• Economic Logic
• Economic logic answers the question, “How will we obtain our returns?”
• Lowest costs through scale advantages?
• Lowest costs through scope and replication advantages?
• Premium prices due to unmatchable service?
• Premium prices due to proprietary product features?

2. Steps in Ecosystem Analysis

1. Clearly agree on the firm’s altruistic goal, industry, and

products/services

2. Conduct the external strategic analysis

– Know the gaps and where technology can play

– Determine where the organization wants to go next

3. Conduct the internal strategic analysis

– Logically model all of the key processes in the organization

– Determine which processes require reengineering and/or design

4. Conduct a cultural analysis

– What is some unique feature of a culture that identify it? (for example, trains in

Japan)

5. Understand all of the players in the ecosystem

– Determine what the products from each of the players

– Build a model showing relationships between the ecosystem players

6. Develop relationships with one or more players

– Build a strategy to co-create one or more products

– Determine the business model for the innovation

7. Build a prototype for demonstration

– Develop a working prototype for discussion

– Test the product with the consumer

8. Complete a Blue Ocean Strategy analysis.

9. Conduct consumer (market) analysis:

– Determine the factors critical to consumer adoption

– Generate surveys to ascertain consumer factors of product

adoption success

– Analyze the data to determine the correlations

10. Determine the innovative-type technology needed to create the

innovation.

– For example, near-field Sony Felica chip

– Develop relationship, acquire, or build the technology integration

According to the steps provided above to analyze WeWork company, there are two parts. One is to analyze with Strategy Diamond Model, and the other is Ecosystem Analysis methods. It requires 1200 words. I hope the content of the article must be about WeWork. It takes about seven or eight references.