UNLV Why Did Bayer Diversify Into Highly Competitive Agrochemical Industry Questions

Answer the following questions.

1.    Why did Bayer diversify into the highly competitive agrochemical industry when its pharmaceutical market was still growing?
2.    Given the high risks associated with acquiring Monsanto (e.g., high premium, antitrust, and brand image), why did Bayer still choose to pay the acquisition all by cash?
3.    Describe the economic, political, legal, social, and cultural environments applicable to the Bayer/Monsanto merger.
4.    What data/information do you have about competition in the industry? What conclusions can you draw about the state of the industry?
5.    What single solution would you recommend to the company given the environmental and competitive pressures highlights?

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