UDC Extraordinary Journeys Porter Five Forces in Safari Tour Operator Case Study

I don’t know how to handle this Business question and need guidance.

As an intrepid business explorer, you will write a simple 1-page memo (single-spaced ok, 12 pt font), analyzing the five forces of the safari tour operator industry. Please use only the Porter 5 Forces article as your framework(i.e. no other frameworks from this or other classes). Take the perspective of a potential new entrant to the safari tour operator industry. In other words, you are considering competing against Extraordinary Journeys and the other industry incumbents.

Guidelines:

Use your very limited space wisely. I’d recommend:

1.A one to two sentence intro giving your overall perspective on the industry and whether you think it is economically profitable to enter.

2.Then, in bullet-point format, you should cover each of Porter’s 5-Forces, in turn:

For each force, you should identify whether that force is conducive to earning excess profits (i.e. sustainable and above-average) as a potential entrant to the industry.

Specifically I would recommend defining each force in terms of the threat level it poses to the profitability of a potential entrant.

Example:imagine you want to buy a ranch to raise beef cattle. Using a Porter’s five forces analysis, you would have to conclude that ranching is a high rivalry business (lots of ranches out there) and that the rivalry force therefore represents a high threat to earning above-average profits. In other words, it is suggestive of lower profits to potential entrants.

I highly recommend reading the 5 forces article carefully to find some of the more interesting and advanced factors such as threat from vertical integration from buyers or suppliers.

3.Next, give us a short summary of your conclusion (enter or not) and what forces(s) helped you make this decision.

4.Finally, in just a short paragraph of 2-4 sentences, please answer the core case question: Which of the three proposed courses of action (Marketing/PR/Software) should Elizabeth pursue? Why?

Reminder: you do not need a summary or extensive introduction to these short assignments.

Note: Do not use outside sources only the sources I have provided

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