UC Innovation Project Management Skills at Disney Case Study

Question Description

Is there a difference between Imagineering and innovation?
What does the team believe is the most important reason why Disney’s Imagineering Division has been so successful and for so long?
Why is it that most project managers do not recognize that they either need or can use the skills required to perform as an Imagineering project manager?
What is the fundamental difference between a ride and an attraction?
What are some of the differences between traditional brainstorming and Imagineering brainstorming?
How many project constraints are there on a traditional theme park attraction?
How would the team prioritize the constraints?
Why is it necessary to consider cost before the Imagineering brainstorming sessions are completed?
What is Audio-Animatronics?
What is storyboarding, and how is it used on Disney projects?
What is meant by project aesthetics, and how might it apply to projects other than at Disney?
How does Disney determine the customer’s perception of value-in-use?
How important is project planning in innovation projects? More than other types of projects? Why or why not?
Would you like to work as a project manager for Walt Disney? Why or why not?
What are the top 3 things the team learned from this Case Study?

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