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Ticketing Technology Available to Manage a Venue Research

Ticketing Technology Available to Manage a Venue Research

Can you help me understand this Marketing question?

Research and Evaluate the ticketing technology available to manage a venue and its events. Research the current ticketing technology available and, based on your research and opinion, what would be the best hardware and software systems for the operation of your 16,000 seat arena and why?

Hypothetically, you are the manager of the 16,000-seat arena and you and your Finance Director and Box Office Manager need to develop a plan to upgrade your antiquated ticketing system.

1a. Develop a breakdown of all the ticketing technology needed to manage the ticketing system based on your industry research.

1b. Thoroughly explain your selections.

2a. What new and innovative software will you be selecting based on your industry research.

2b. Thoroughly explain your selections.

3a. Discuss the advantages/disadvantages to using a ticketing subcontractor like Ticketmaster.

3b. Discuss the advantages/disadvantages to purchasing your own technology (hardware and software) and keeping your ticketing system in-house and self operated.

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