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Texas University AirBnb Customer Jobs Analysis

Texas University AirBnb Customer Jobs Analysis


There is three types of jobs for customers – functional jobs, emotional jobs, and ancillary jobs. Keeping these jobs in mind, analyze the AirBnb offering ( from the guest and host points of view.

  • Analyze the AirBnB offering from the guest’s point of view.
  • Identify 6-7 key jobs that AirBnb does for guests.
  • Analyze the AirBnb offering from the host point of view.
  • Identify 6-7 key jobs that AirBnb does for hosts.
  • Make sure you describe each job in the format suggested below:
    • “When I use AirBnb services, I want to….. so that I can……”
    • “When I serve my clients, I want to….. so that I can……”

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