Week 10 Assignment – Marketing Strategy Presentation

Having developed a marketing strategy and plan for implementation, you must now present this information to your chosen business. You will create a presentation sharing your overall marketing strategy.

Using PowerPoint, Prezi, or other appropriate software, develop a presentation of 10–15 slides that covers all aspects of the marketing strategy. Slides should be bulleted, with notes that detail the information on each slide. Slides should be professional quality and free of grammatical and spelling errors.

Your presentation should address each of the following:

• Characteristics of the market-driven strategy the company will take.
• Marketing segmentation strategy.
• Customer relationship management strategy.
• Strategy for collecting information on prospects.
• Strategic partnerships the company could develop to promote both companies.
• Strategy for managing a top-selling product or service.
• Pricing strategy for one of the top-selling products or services.
• At least two new ideas for advertising and sales promotion strategies.
• Digital strategy.
• A plan to measure marketing performance.