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Segmentation, Targeting, and Positioning the American wine industry

Segmentation, Targeting, and Positioning the American wine industry

A Chinese wine producer is thinking of entering the US Market for the first time. Setting aside geopolitics and actual and potential tariffs imposed by each country, describe in detail the steps and analytical tools needed to perform a thorough Segmentation, Targeting, and Positioning analysis for the U.S. wine industry. Do not try to perform the analyses; describe the planning. You should assume that Chinese wine has virtually no presence, and an integral part of your consideration is that some customers might reject it out of hand. Integrate the outputs from the three steps and summarize how the findings of a fully researched STP can help the wine company enter the US market.

Answer should be 1 single-spaced page in length.

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