QSO 500 Southern New Hampshire University Maruti Suzuki India Research

I’m trying to learn for my Business class and I’m stuck. Can you help?

Review the case study Maruti Suzuki India: Defending Market Leadership in the A-Segment and identify a problem that can be addressed by a research report. ( PLEASE SEE ATTACHMENT)

Draft a preliminary description of the problem and a research question based on the problem identified. For this journal and the first final project milestone, you will not need to reference the data sets provided, but you may want to review the data briefly to help inform the development of your research question.

Note: You will notice that there are both qualitative and quantitative data sets accompanying the case study. While both can be used to address a business problem, you will be using quantitative data sets for the purpose of the final project in this course.

Use the questions posed in the summary of the case study on page 8 to inform your ideas for your research problem. (QUESTIONS BELOW)

The choice before the team was basically in terms of product and market. Was MSIL better off battling the competition in the top 20 cities (where the maximum action was) or should it fortify its position in smaller markets?
Or should the company try to develop entirely new markets?
From a strategic point of view, would a premium hatch add significantly to the brand image and channel motivation as compared to an entry-level hatch?
Was there merit in projecting a mid-level hatch product, which could redefine consumer expectations and be positioned on higher space and fuel economy?
Would the entry-level hatch segment have to be merged with the mid-level hatch segment because of the cost pressures of regulatory compliances?
What was the probable profit potential of each category?

Guidelines for Submission: Submit assignment as a Word document with double spacing, 12-point Times New Roman font, and one-inch margins

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