OU W7 Turnaround and Transformation Case Study

Description

Instructions

This week we will analyze a case study by Cate Reavis, titled Turnaround and transformation: Leadership and risk at Bostons Institute of Contemporary Art.

SUMMARY

In 1998, Jill Medvedow was hired as the director of Bostons Institute of Contemporary Art. Her mandate was to reinvent a museum that had no permanent collection, drew a mere 25,000 visitors a year, and had few members and almost no money. This case demonstrates how Medvedow was able to rebuild (literally and figuratively) a powerless organization by being disciplined, getting people to believe in an idea, and taking many risks.

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