Oklahoma City Community College Sports Marketing Research Discussion

Question Description

Chapter Review

Winning Edge

Sports and Entertainment Marketing Team Decision Making Event

Sports and Entertainment Marketing Team Decision Making Event You are the athletic director for a major university that has a popular football team. Two of your job duties include stadium security and crowd control at the football games. The stadium always sells all 92,000 seats at home games. An avid fan (judge) has contributed large sums of money to the universitys athletic department. He is very unhappy about the chain of events that evolved at last weeks game and wants your explanation and reassurance to improve the circumstances for similar events in the future.

Weather forecasts during last weeks game predicted storms with severe lightning. Your university has strict policies of suspending a game during a severe lightning storm and removing all people in the stadium from harms way. During the second quarter of last weeks game, weather forecasts predicted a severe storm entering the area within 30 minutes. You decided to suspend the game and empty the stadium before the storm struck. You realized that it would take considerable time to move 92,000 fans from the stadium.

The lightning storm did strike and fortunately most people had already exited the stadium. The avid fan (judge) is upset that there was not enough room in the stadium for all the fans to take shelter. Some of them had to go to their vehicles for shelter and missed a major portion of the third quarter while returning to the stadium. This fan has scheduled a meeting with you to learn more about the safety plan and evacuation process for the stadium. He is also interested in learning more about the stadium security policy and future strategies to ensure fans safety during severe weather conditions.

Think Critically

What is an alternative for handling displaced fans during a suspended game due to bad weather?
How can stadium announcements be used to improve flow from the stadium during an emergency?
What strategy can be used in the future so all fans will receive the full value of their ticket during a suspended game due to bad weather?

300+ words,

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