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Netflix Marketing Principles

Netflix Marketing Principles

Netflix has grown from its humble start as a DVD-by-service into one of the most influential media companies in the world. As one of the pioneers of streaming technology, it began to transition its business model to a subscription video-on-demand model starting in 2007. This transition has seen Netflix’ revenue grow from 1.2 billion to more than 27 billion in 2018. Market research firms estimate that nearly 60% of U.S. adults have a Netflix account. From its beginning, Netflix has been able to capture and adapt to changing customer needs and preferences as well as technologies

Using all four Marketing Principles, illustrate how Netflix has arrived at this point as the market leader in video entertainment. Lastly, come up with a strategy/plan of attack for Netflix for the next 5 years. What do you think they need to do to stay competitive? How are they likely to avert competitive actions?

Answer should be 1 single-spaced page length.

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