Netflix Marketing Principles - School Assignment

Netflix has grown from its humble start as a DVD-by-service into one of the most influential media companies in the world. As one of the pioneers of streaming technology, it began to transition its business model to a subscription video-on-demand model starting in 2007. This transition has seen Netflix’ revenue grow from 1.2 billion to more than 27 billion in 2018. Market research firms estimate that nearly 60% of U.S. adults have a Netflix account. From its beginning, Netflix has been able to capture and adapt to changing customer needs and preferences as well as technologies

Using all four Marketing Principles, illustrate how Netflix has arrived at this point as the market leader in video entertainment. Lastly, come up with a strategy/plan of attack for Netflix for the next 5 years. What do you think they need to do to stay competitive? How are they likely to avert competitive actions?

Answer should be 1 single-spaced page length.

Our Service Charter

1. Professional & Expert Writers: School Assignment only hires the best. Our writers are specially selected and recruited, after which they undergo further training to perfect their skills for specialization purposes. Moreover, our writers are holders of masters and Ph.D. degrees. They have impressive academic records, besides being native English speakers.

2. Top Quality Papers: Our customers are always guaranteed papers that exceed their expectations. All our writers have +5 years of experience. This implies that all papers are written by individuals who are experts in their fields. In addition, the quality team reviews all the papers before sending them to the customers.

3. Plagiarism-Free Papers: All papers provided by School Assignment are written from scratch. Appropriate referencing and citation of key information are followed. Plagiarism checkers are used by the Quality assurance team and our editors just to double-check that there are no instances of plagiarism.

4. Timely Delivery: Time wasted is equivalent to a failed dedication and commitment. School Assignment is known for timely delivery of any pending customer orders. Customers are well informed of the progress of their papers to ensure they keep track of what the writer is providing before the final draft is sent for grading.

5. Affordable Prices: Our prices are fairly structured to fit all groups. Any customer willing to place their assignments with us can do so at very affordable prices. In addition, our customers enjoy regular discounts and bonuses.

6. 24/7 Customer Support: At School Assignment, we have put in place a team of experts who answer all customer inquiries promptly. The best part is the ever-availability of the team. Customers can make inquiries anytime.