Los Angeles Mission College Ford Motor Standardized Platform Strategy Case Study

Question Description

1. How would you characterize the strategy for competing internationally that Ford was pursuing prior to the arrival of Alan Mulally? What are the benefits of the more standardized platform strategy? Can you see any drawbacks?

2. What would you recommend that Ford undertakes in terms of continuing or possibly changing the global strategy that Mulally put in place? Clearly Fields long-term employment with Ford did not result in a benefit to making Ford globally competitive (Fords stock price dropped 40 percent with Fields in charge).

3. Car manufacturers are some of the most secretive companies in the world. Should more car competitors share building platforms to standardize their operations like other industries (e.g., music, electronics)? In this spirit, can Ford become more competitive and more innovative with a non-car person such as Jim Hackett in charge?

Requirements: No Plagiarism, and DO NOT COPY EXACT WORDS OR PHRASES FROM THE CASE THAT WAS ATTACHED BELOW

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