Description
After reading the case study, Mucci Wine Imports: Deciding to Enter the New York Market, Take the position of the founder, Nick Mucci.Would you decide to enter the New York market?
Why or why not?
Justify your decision based on the facts of the case
What alternatives did you consider seriously?
If you decide yes, to enter the market now, what actions would you take to ensure a high probability of success?What barriers need to be overcome?What risks are important?How would you deal with those issues?
Write a short paper (2 pages maximum) with the results of your analysis and judgement, and be prepared to discuss your conclusions and rationale.
For your analysis and insights, please think about earlier coursework and what you see on each of these topics in the Mucci Imports case:
value proposition
target customer segments
consumer personas
financial health
business strategy, and what do they choose NOT to do?
After reading the case study, Mucci Wine Imports: Deciding to Enter the New York Market, Take the position of the founder, Nick Mucci.Would you decide to enter the New York market?Why or why not?Justify your decision based on the facts of the caseWhat alternatives did you consider seriously?If you decide yes, to enter the market now, what actions would you take to ensure a high probability of success?What barriers need to be overcome?What risks are important?How would you deal with those issues?Write a short paper (2 pages maximum) with the results of your analysis and judgement, and be prepared to discuss your conclusions and rationale.For your analysis and insights, please think about earlier coursework and what you see on each of these topics in the Mucci Imports case:value propositiontarget customer segmentsconsumer personasfinancial healthbusiness strategy, and what do they choose NOT to do?