Just Us! Coffee case study - School Assignment

Question Description

After reading the entire case study, use the following questions to formulate a report style paper. Please do not just answer the question, but add any commentary that you believe will add to the discussion in your paper.

If Just Us! had to compete with Kraft, Nestle and Starbucks, would this mean that is was time to be more proactive in marketing their brand? Please explain in detail your reasoning.
Do you think Just Us! should establish more cafes? If so, where would they add them? What are some possible challenges to this expansion possibility? Do they have enough knowledge in franchising?
Explain what Fair Trade tourism is? Is this a new phenomenon in tourism?
If you were in charge of Just Us! what would you do to help secure the supply chain for various fair-trade coffees?
Do you think the big coffee brands “bully” the growers to almost monopolize the trade? If so, how can fair-trades legitimacy be maintained?
Can Just Us! grow and also preserve their core values? If so how? Please be specific with your answer.

The paper should be no longer than 7 pages (not including cover page and references page).

It should be written in Times New Roman, 12.pt, double-spaced, with one inch margins all around.

Use MLA formatting for your references, cover page, and content.

*Case study attached below*

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