Herzing New Shoes Simulation Consumer for Domestic and Foreign Markets PPT

Description

In the NewShoes simulation you will be marketing to three different target markets (home, domestic, and foreign). It becomes important to understand the consumer psychological and cultural profile for each market.

Create a PowerPoint presentation to present to the marketing team of your New Shoes company to present a profile for your New Shoes consumer for the domestic and foreign markets using the criteria below.

When Creating your Cultural Profile include the following elements:

Cultural Types

Subculture

Social class

Communication (verbal and non verbal) that can impact the Marketing process
Social ( networks, family, roles and status)
Personal (age and life cycle stage, occupation, economics, lifestyle, personality)
When Creating Your Psychological Profile include the following elements:
Consumer Perception of the product/service
Why do consumers purchase this particular product/service? (motivation)
What are your consumers needs, wants, desires, and fears?

What are your consumers beliefs and values that may influence the purchase?

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