Grantham University Best Strategy for Salty Pawz to Enter a Foreign Market Discussion

In order to prepare for this assignment, READ the information contained in the document Salty Pawz Background.

NOTE: Please be certain to read the entire discussion assignment since in some cases there is more than one question you need to discuss, respond to, or address. Be sure that you have answered the entire question!

Post 1: Initial Post

This posting should be a minimum of one short paragraph and a maximum of two paragraphs. Word totals for this post should be in the 100200-word range. Whether you agree or disagree, explain why with supporting evidence and concepts from the readings or a related experience. Include a reference, link, or citation when appropriate.

Scenario

Wanda thinks the domestic market has been flooded with start-up companies offering gourmet dog treats. As a result, she believes that perhaps she has a real opportunity to grow her business by participating in the global market. She has heard of other small businesses going global but is not sure how she should proceed.

For Discussion

Which of the following strategies for going global would you recommend to Wanda?

Exporting
Licensing
Franchising
Foreign direct investment
Joint venture

Support your choice with the reasons you think this is the best way for Salty Pawz to enter a foreign market. When making your selection, consider Wandas product, potential markets, business experience, and finances.

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