DIGI 700 Western Governors University Media and Human Communication Discussion

Part 1

Topic: Finding Truth in Theory

In weeks/modules 3 and 4 you have read a significant amount of information on both media and human theory in Ruddock (2017) and Littlejohn, Foss and Oetzel (2017). As you are a Strategic Communication scholar it is important for you to consider how these theories begin to help us emerge ideas for how theory can align with real-life. As Strategic Communication scholars we need to understand how media creates perceptions that affect how societies perceive social issues. Also, we need to consider that when media and people interact the output is a phenomena that automatically connects people to society, history, and culture. Therefore the key methodological insights result from the success of small-scale studies who take these elements into account.

In your post, discuss media ritual research, methodological best practices, and how researchers can ‘know’ that there is truth in Strategic Communication studies in light of the theories compiled by Ruddock (2017) and Littlejohn, Foss, and Oetzel (2017) using the directions from the “Discussion Board Forum Instructions” section of this course.

Part 2

Topic: Introducing Strategic Communication Theory

In weeks/modules 1 and 2 you have read a significant amount of information on both media and human theory in Ruddock (2017) and Littlejojn, Foss and Oetzel (2017). As you are a Strategic Communication scholar it is important for you to consider how these theories collide. Media scholars and media industries agree that media content plays a significant role in developing social values. Also, historically, there have been many different ways of conceiving and examining media power; but most scholars agree that the most important question facing us is how the general presence of media in the middle of public life exercises a long-term influence over fundamental values about how societies are, and how they should be managed.

In your post, discuss this important question, in light of the theories compiled by Ruddock (2017) and Littlejohn, Foss, and Oetzel (2017) using the directions from the “Discussion Board Forum Instructions” section of this course.

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