Case Analysis: Boston Beer Brewing UP For Success

Question Description

Assignment Overview

The Boston Beer Company, known for its Samuel Adams brand, is the largest craft brewery in the United States. It competes within the premium beer industry, which includes craft beer and premium imported beers like Heineken and Corona. Although the beer industry has been on a decline, the premium beer industry had seen a small amount of growth, and the craft beer industry had seen a surge in popularity.

Assignment Questions

What external factors and trends are most important to Boston Beer? Please examine both:
- general environment factors (political/legal, economic, socio-cultural, demographic, technological)
- industry factors (the Porter’s five forces model)
What strategy does Boston Beer follow in the beer market?
How does Boston Beer’s strategy and its set of strategic choices fit with the findings of your external analysis?
What internal assets (tangible resources, intangible resources, and organizational capabilities) does Boston Beer have that may help it deal with its challenges?

Grading and Submission Details

Use double-spacing on the memo, along with 12 point Times New Roman font & 1 inch margins on top/bottom/sides.
Recommended length: 3 pages.
Maximum length: 5 pages.

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