BUS499 week5 discussion AND response

Question Description

Week 5 Discussion Attachment

Please respond to the following:

Evaluate the business-level strategy of either Starbucks or Lockheed Martin to determine whether you believe the strategy is appropriate to offset forces in the industry. Provide specific examples to support your response.
Make recommendations for improving this strategy as well as describing any challenges you foresee in executing those recommendations. Provide specific examples to support your response.

Be sure to respond to at least one other student.

AND RESPOND TO THIS POST DIRECTLY:

RE: Week 5 Discussion

Class,

Starbucks business-level strategy would be classified under differentiation strategy, customers go to Starbucks because they believe the product to be better and are willing to pay for the product. This is appropriate for Starbucks as they have proven year after year that they have a higher quality over other coffee houses, at least in their customer’s eyes. Starbucks sets apart from others by offering its seasonal flavors, the same as other companies but customers are willing to wait in line for Starbucks pumpkin spice because they believe it is better coming from the Starbucks cup. They are able to charge a premium because they know their customers are willing to pay that price. Each year Starbucks comes out with a “Holiday Cup” that customers wait in line for, even marking their calendars to make sure they are there on the appropriate day. To change their business-level strategy would not help Starbucks at all, by lowering cost they almost do away with the elitist sense that surrounds the company. If they were to only sell coffee they would turn away the customers who want the food as well.

As far as improving the strategy Starbucks uses, I would say offering a wider array of food products and taking into account that customers want more than prepackaged sandwiches. The issue I could see coming into this would be the cost. By having staff on hand to make fresh sandwiches or foods you would have to have an even higher premium cost on these particular products.

-Erin

Our Service Charter

1. Professional & Expert Writers: School Assignment only hires the best. Our writers are specially selected and recruited, after which they undergo further training to perfect their skills for specialization purposes. Moreover, our writers are holders of masters and Ph.D. degrees. They have impressive academic records, besides being native English speakers.

2. Top Quality Papers: Our customers are always guaranteed papers that exceed their expectations. All our writers have +5 years of experience. This implies that all papers are written by individuals who are experts in their fields. In addition, the quality team reviews all the papers before sending them to the customers.

3. Plagiarism-Free Papers: All papers provided by School Assignment are written from scratch. Appropriate referencing and citation of key information are followed. Plagiarism checkers are used by the Quality assurance team and our editors just to double-check that there are no instances of plagiarism.

4. Timely Delivery: Time wasted is equivalent to a failed dedication and commitment. School Assignment is known for timely delivery of any pending customer orders. Customers are well informed of the progress of their papers to ensure they keep track of what the writer is providing before the final draft is sent for grading.

5. Affordable Prices: Our prices are fairly structured to fit all groups. Any customer willing to place their assignments with us can do so at very affordable prices. In addition, our customers enjoy regular discounts and bonuses.

6. 24/7 Customer Support: At School Assignment, we have put in place a team of experts who answer all customer inquiries promptly. The best part is the ever-availability of the team. Customers can make inquiries anytime.