Exploration
- Step 1 Complete the Marketing Skills module (Links to an external site.).
- Step 2 Visit two or three of the following professional marketing organizations and explore their websites.
- Identify benefits available to members of the organization through the following links:
- American Marketing Association (AMA) (Links to an external site.)
- Join SMA (Links to an external site.)
- eMarketing Association (Links to an external site.)
- Social Media Examiner (Links to an external site.)
- Association for Business Communication (Links to an external site.)
- International Association of Business Communicators (Links to an external site.)
- Association for Women in Communications (Links to an external site.)
- Identify benefits available to members of the organization through the following links:
- Step 3 Visit the Ashford Career Center and explore the following resources available to you:
Skills Exploration Journal
In a journal, complete the following:
- Choose one skill you excel at and one skill you need to improve from each skills category in the module (broad, technical, and career).
- In three paragraphs for each skill category, reflect on why you excel in the skills you selected and how you plan to improve the skills that you identify as needing improvement.
- Be sure your explanation includes the professional marketing organizations you visited and the Career Services webpage you reviewed that help you improve your skills.