1- Answer qustions below at least 200 words

How could these retailers best apply scrambled merchandising? Explain your answers. a. Kay Jewelers 1-800 Flowers c. A local delicatessen d. Dunkin’ Donuts Remember post should be a minimum of 200 words, and you mus

2- I want you to response the discussion below

A- Kay Jewelers can apply scrambled merchandising by adding clothing like dresses, blouses, or sweaters. The jewelery store can sell things that typically go with jewelry to make the shopping trip more appealing. The clothing can be unisex so men and women can both purchase what fits their needs. 1-800 Flowers can add jewelry, so when people order they can purchase flowers, chocolate, and even jewelry for their loved one. That would be a smart idea and their sales would most likely increase during February because of Valentine’s. A local deli can add meal preparation to their services and serve people hot food. They can cook actual foods that are hot and ready to go because most people want to be able to buy food and quickly eat it. The deli can also add alcohol such as wine because people like to drink wine with cheese and certain meats. Dunkin’ Donuts could add actual cakes to their menu. They should take custom orders for this as well. That would possibly increase sales because if people like their donuts, imagine what a cake could do. All these retailers could do many different improvements to boost sales and I know the examples I gave are quite clever. Brands should always find new ways to spice up business.

B- Scrambled merchandising broadens their assortments to include items that are generally outside their focus or are usually sold in a different retail format.

1. Kay Jewelers specifically sales all different kinds of jewelery made from all kinds of metals including gold. Kay’s can add other high end products that compliment jewelery to include things like high end perfumes which include jewelery items in their names. Like the perfume by Elizabeth Taylor named White Diamonds.
2. Dunkin’ Donuts is a breakfast spot that offers an assortment of donuts and coffee’s. It can continue to use gift cards and packaging products to include scrambled merchandising. It can also add household items like coffee makers and toaster ovens to add to their scrambled merchandising.
3. 1800 flowers exclusively targets flowers for different occasions and doubles as a gift store. They can also start selling personal self care items for their customers who are placing the orders. That way their customers kn ow that they are not just thinking about them helping to celebrate their customers loved ones but they are thinking about their customers whom may need some celebrating themselves. Especially, with today’s climate of Covid-19.
4. A local Delicatessen which is a store that is known for selling a selection of fine, unusual, or foreign prepared foods. This particular store could use scrambled merchandising to start supporting small local businesses and offer to sale their goods in the delicatessen as well. They can also use scrambled merchandising to have cooking classes so that the customer can learn how to properly prepare the foreign foods so that they do not always have to sell those items prepared but fresh as well.