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Arizona State Ashmark Corporation Dealing with A Supply Disruption Case PPT

Arizona State Ashmark Corporation Dealing with A Supply Disruption Case PPT

I’m studying for my Business class and don’t understand how to answer this. Can you help me study?

Case Instructions

You have been hired by Ashmark Corporation as a consultant to help assess the company’s supply chain risk, and mitigate the impact of the supply chain disruption with Red Star. The CEO continues to receive calls from their OEM customers worried about Ashmark’s ability to deliver critical emissions products from Ashmark.

For this case, please prepare a PowerPoint presentation intended for the CEO, Board of Directors, and OEM customers, rather than a Word document analysis. Please keep your PowerPoint presentation to no more than 8 slides—you have to strike the balance between the DETAILED analysis and CONCISE use of framework charts, and need to be complete.

The CEO has asked you to address the following:

1. (15 points) What were the key issues with Red Star, Ashmark, and their relationship that led to this situation? You can break this down this analysis into a table with the following categories: Single Source of Supply, Warning Signs of a Critical Supplier, Incentive System at Ashmark, Management Turnover and Mistrust.

2. (15 points) What risk assessment framework should Ashmark use to assess risk in the future? For this, you will need to build a framework, using Red Star as the example, with your understanding the two aspects of risk: Probability of Disruption Occurrence and Impact of a Disruption. This should include potential risks Ashmark needs to consider. Be clear about how Ashmark can evaluate or quantify how to identify the highest risks.

3. (15 points) Using the results of your risk assessment framework in #2 above, what should Ashmark have done differently to mitigate the risk of a supply disruption? You should also include 1) a timeline and 2) a business model canvas framework to illustrate misalignment among the Customer Value Proposition, the customer relationship, and the key operational / supply chain activities and key resources.

4. (15 points) Define the supply chain strategy Ashmark needs to employ that effectively builds in risk management into the appropriate supply chain design for the future? You should use the frameworks from Simchi-Levi text and a supply chain process flow to illustrate the supply chain process flow, contract structure, and supply chain mechanisms that align with your new Business Model Canvas.

5. (15 points) What are the actions management must undertake immediately to build customer confidence that the risk will be mitigated and how Ashmark canmeasure its improvement?

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